INDEX.

1. The Knowledge Organisation.
2. The Market Value.
3. The Personnel.
4. Corporate Knowhow.
5. Corporate Image.
6. Investing in Intangible Assets.
7. Attract the Customer.
8. Attract the Personnel.
9. Develop the Competence of the Personnel.
10. Utilising Capacity.
11. Matching Capacity and Demand.
    11.1. The Vicious Circle.
12. Managing the Strategic Dilemma.
13. Customer Strategies.
14. Personnel Strategies.
15. Pricing.
16. Some Critical Incidents.
17. Management Information.

8. Attract the Personnel.

The best professionals are always in short supply. They can pick their choice with regard to employers. If we wish to have them as employees we must therefore regard them as voluntary members of our staff. We must attract them in competition with other Knowledge Organisations.

Whether a potential employee will find our organisation attractive depends on:

• What Corporate Image we have gained from actual work with customer projects.
• Whether we have a high level of unique Knowhow from which the new person will gain in competence.
• Whether we pay a competitive remuneration package.

Attracting new personnel is in many ways similar to attracting new customers. This means that the we must develop a strategy not only for the customers market but also for the personnel market. See chapter 14. Personnel Strategies.

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